Brand Marketing has become a necessity in today’s digital world where every brand is expected to showcase its value through improvised strategies of exposure on social media besides traditional advertising space. One such tool is video based marketing through social media tools such as YouTube.
There are a variety of ways to connect with your brand’s subscribers and your videos must have a lasting impact in the minds of the audience. One such effective medium to tell your story through videos is Animation.
Animation videos are not just used for brand advertising today. Companies are using Animation videos for their product demos, training and ex plainer videos
What is Animation?
Animation is a production technique to make moving images from individually drawn frames. The technique of Animation has come a long way from hand-drawn and rendered frames to include stop-motion and digitally drawn or rendered frames. Any Animation that recorded using the video as medium becomes an Animation video.
A simulation of movement created by displaying a series of pictures, or frames. Cartoons on television is one example of animation. Animation on computers is one of the chief ingredients of multimedia presentations. There are many software applications that enable you to create animations that you can display on a computer monitor.
Note the difference between animation and video. Whereas video takes continuous motion and breaks it up into discrete frames, animation starts with independent pictures and puts them together to form the illusion of continuous motion.
Benefits from Animation Videos
- Animation videos can convey complex information in the most simplest manner possible
- Tell your story without hassles of lengthy production schedules or expensive budgets that otherwise require for a regular video
- Animation videos give us the option of flexibility in terms of cost
- Differentiate your Brand from competitors by making maxim impact
- Enjoy the High Conversion rates through videos that actually sell
- Improve customer engagement
- Use it for How -To videos of your products and services
- Expand your reach
10+ Tools To Easily Create Animation Videos
Doodly is a professional Animation video creation software that allows anyone with or without technical or design skills to create stunning animation videos in minutes. My favorite feature is the functionality to create videos in three different boards, white board, black board and glass board with the click of a button.
Doodly is a hybrid application that installs on a desktop compatible with both windows and Mac but requires an internet connection to fetch your saved projects and images from its cloud.
The application comes with thousands of animated images and background audio tracks to choose from and we can upload our own images, fonts and audio. Doodly can create videos in 24-60 frames and 360 – 1080 HD resolutions. It has a 30-day money back guarantee and most important, you can create unlimited videos.
Animaker is another Animation video software tool that is home to the largest collection of animated characters, properties, BGs, icons, charts and maps in the world. Animaker Whiteboard 2.0 allows to choose from 5 different board styles. We can create videos in 6 unique video styles from a single application.
The interesting feature that caught my attention is the video Infographics capability with Animaker. Data visualization becomes alot more effective with 100+ charts, 1000+ icons, and 3000+ maps through Video Infographics. Animaker produces HD videos and you can even record videos in vertical format which can be effective for mobiles.
Animaker Deck combines the power of videos and presentations together by giving you the ability to use the content as both video and PowerPoint presentation that can be a big time saver. There are four pricing plans for Animaker. Personal, Startups, Business and Enterprise.
Vyond previously GoAnimate is a cloud based Animation video software that helps creating professional animated videos for every type of business. Vyond lets you create videos easily with our library of templates, sounds, props, and so much more.
Use Vyond to create everything from communications videos to kick off new programs to videos that support our recruiting efforts.
Vyond comes with three types of plans. Personal, Business and Enterprise.
Wideo is an online animated video creation platform that allows you to create, edit, and share videos for free. The company offers paid plans as well. Wideo is best suited for company presentations, explainer videos, product demos, school projects, animated narratives, and more.
Wideo has a made to order program as well if you think require their help in creating videos. You can share your video to Facebook or Youtube directly from Wideo. You can also download your video as an MP4 to own a copy of your creation.
Powtoon sells cloud-based software for creating quick animated presentations and animated explainer videos. Powtoon lets you choose from its 1000’s of drag and drop Video Templates and Animated Presentations.
It offers features like direct Export to Social media, HD Quality Downloads, DIY Video & Presentations and Squared Video for Social. Brands.
Powtoon lets you easily transform your static Photoshop designs into videos in seconds using Powtoon’s extension for Photoshop.
Powtoon has four types of subscriptions on the offer. Starter, Pro, Pro+ and Agency. It has a free plan too that lets you try the features on the website to make video up to 3 minutes standard definition, 100 MB storage and Powtoon watermarked. The company has also got Enterprise plan for large corporates.
Moovly is an awesome Animation video software that lets you create engaging videos that are intuitive, simple and affordable. With Moovly, You can make the following videos
- Engaging explainer video
- Animated video
- YouTube intro
- Whiteboard animation
You can choose from existing template or create your project from over 175 million video clips, animated objects and sound files available readily. Moovly lets you edit directly from your desktop.
CrazyTalk is a fantastic facial animation software that uses voice and text to vividly animate facial images. The brand new CrazyTalk contains all the powerful features people love about CrazyTalk plus a highly anticipated 3D Head Creation tool, a revolutionary Auto Motion engine, and smooth lip-syncing results for any talking animation projects. . This works for both Windows and Mac desktops.
iClone offers quality 3d animation video software helping you easily produce professional animations in a very short time for films, animation, video games, content development, education and art.
iClone specializes in providing lip-synced and fully customizable 3D characters with facial animation as well as soft cloth physics simulation and motion key editing.
Muvizu is easy to use 3D animation software that allows anyone to create high quality animations quickly and easily. Muvizu’s animation engine is ideal for storytellers, animators, teachers and businesses looking to engage, enchant and delight audiences with animated content.
There is a vast variety of characters and scenes available in the software and you can edit every aspect of the video to cater your needs.
Adobe After Effects is one of the most popular animated video maker which is used by most video professionals. This software is great and must for high end professionals who have undergone proper professional training and the results speak of themselves. The only reason of placing this industry leader in the bottom is its requirement to have proper training without which the application can be really complex for achieving results.