Getting listed on Google for your business or company is necessary given the number of users search for products or services in nearby locations every day. Here is a step by step guide for listing your business on Google free.
You might have heard of Google places for business before. Google places is moved to Google My business and existing Google places information is automatically moved to Google My business.
For new businesses, Google My business is the only tool to get the listing on Google.
- 1 Google My Business
- 1.1 Why is it important to list the business on Google?
- 1.2 How do I list my business on Google?
- 1.2.1 The process to list on Google My Business
- 1.2.2 How to verify business on Google My Business
- 1.2.3 How to Use Google My Business Effectively for business growth
- 1.2.4 Managing your Google Business Listing
- 2 Conclusion
Google My Business
Google My business is a free tool that helps businesses create and manage their listings on Google. The listings appear on Google search and Google Maps when customers search for businesses on these platforms.
You are in complete control of what people see when they search for your business. Google My Business gives you the tools to update your Business Profile, build a website, and engage with your customers from your phone, tablet or computer. Free.
Why is it important to list the business on Google?
Getting listed on Google have several advantages and moreover, it’s completely free. Imagine a local driving school just started in an area listed their business on google.
Next time, a customer search for driving schools in Google search or maps, your business is right there in front of the customer along with other competitors.
You have every chance to attract new customers from day one with listing your business on Google.
Google My Business makes it easy to create and update your Business Profile—so you can stand out, and bring customers in.
Be it any business, small or big, product or service, Google my business helps you find customers wherever you are.
How do I list my business on Google?
Now that you realized the importance of listing your business on Google, let’s understand how you do the initial set up of listing process on Google.
It is quite simple as we know how Google keeps its stuff simpler for everyone to use its products.
Important information you require for listing on Google
All it requires is just your basic business information such as business name, physical address, contact details to start with. I’d recommend you to feed as much information as possible for a better search exposure on Google.
What is the important information you need to keep handy to list your business on Google?
- Business Info – Keep your info updated so people can find you
- Business name
- Phone number(s)
- Physical address
- Additional addresses (if you have multiple branches/stores)
- Working hours
- Photos – Turn snapshots into sales
- Take some quality photos of your business for both outside and inside view if possible.
- You can also take photos of your important products or for example, your restaurant menu if you are running a restaurant.
The process to list on Google My Business
Step 1. Go to the Google My Business (https://business.google.com) and use your Gmail address to sign-in to the service.
Step 2. Fill in all the basic information required, such as business name, country, zip code and location. Use an accurate location.
Step 3. Check the box “I deliver goods and services to my customers.” If you don’t want
Step 4. Choose your business category. Make sure the selection you’re making fits your business accurately because this will tell Google in which types of searches and categories you would like to be displayed.
Step 6. Choose a verification option from the ones you have available.
This step is needed before your listing appears on Google My Business. You can choose to verify now or later.
How to verify business on Google My Business
You can verify your business by postcard that will be sent to your physical address from Google.
How to Use Google My Business Effectively for business growth
Once you verify, your business will be live on Google. It’s time now to update all information on your listing. Log in to Google My Business using your Gmail account used for submitting your listing. When you are logged in, you will see the navigation on the left side of the page.
Here are the tips to ensure your listing generates the maximum leads from Google search
Adding a proper category for your business helps the searchers find your business easily. Though you can add one primary category that will be visible in search results, other categories also can be added that can help you and Google.
Add accurate working hours for your business and holidays, if any. This tells the customers when to visit your business.
Include your primary working phone number here. Google may use it to verify your information.
You can add your website URL here. Another tip would be to include your campaign URL so that you’ll know the lead came from Google My business listing.
If you use a different website or dedicated page for booking appointments, you can add it here.
Do you know you can create a website for free within Google My Business if you don’t have aa website?
Depending on your industry, fill the attributes such as “wheelchair accessible entrance”, cash or credit card payments, membership required, In store pickup. You’ll see different attributes based on selection of category for your business.
The description is one place which you can describe the nature of your business. A right description can help choose your place by the users.
Adding photos will enhance the trust of your customers and optimization of your listing on Google. You can add different types of photos and videos.
- Profile photo – This will be your business logo. This will be your identity
- Cover photo – Your cover photo should showcase the personality of your business. It is your preferred photo to be shown on your listing in Search and Maps.
- Video – Use the video to tell the story of your business
- Interior photos – Showcase the look and feel of your business with interior photos.
- Exterior photos – Showcase the look and feel of your business from outside view.
- Product photos – Your customers can see and feel the products if you add product photos
- Team photos – Adding group photos of your
employeesteam can create morepersonalized experiences
Managing your Google Business Listing
It is important that you regularly update your business periodically for changes. You can also update your listing in several ways that keep you closer to the reach of customers.
Create a post to tell a story such as a news about your business, a new product launch, an event or an offer.
Create an Ad
A google ad can be created from your business listing page. It requires an active Google ad words account.
Get Messages from customers
Allow customers viewing your listing to message you directly. Respond to questions, share information, and quickly connect, for free. Install the app from Google play store or Apple App store.
Check the reviews by customers regularly. Respond to customers reviews by posting replies.
Check what photos are your customers posting to your business page.
Learn more about your business by seeing your listing insights.
You’ve come to the end of this article. Congrats! You might be interested in reading my previous guide on How to setup a website. Check it out.