Pages are designed to help organizations authentically connect with members, grow their business and build lasting connections.
What makes the new LinkedIn company pages special?
Multiple Page Admins with different roles make it easier for companies to distribute the responsibility of content management easier and faster.
Admins can associate their content with different hashtags for achieving maximum reach to the public.
Admins can share updates and post comments and replies on the go from LinkedIn mobile app for android and IOS.
In addition to image, video and text posts, Admins can
Content Suggestions, a new feature that surfaces the topics and content trending with their target audience on LinkedIn. With these insights, admins can now curate and create content that their audiences are sure to engage with.
Resharing of Employees public posts
Tools to discover and re-share employees public posts from their page. In addition, LinkedIn is rolling out the ability to respond to and re-share any posts on LinkedIn where a company’s Page is mentioned, like customer testimonials and product reviews.
Integration with Third-party apps
LinkedIn is enhancing the partner APIs’ to make it easier for Admins to engage in conversations on LinkedIn. The company cited examples like Hootsuite and Crunchbase for the integration so we know it’s going to exciting.
With more than 590 million professional users, LinkedIn is a premier place for brands to connect with customers, employees and prospects
Ryan Holmes, Hootsuite CEO & Founder
The new LinkedIn page experience started to roll out in the US and the new features will be rolled to other regions over the coming weeks.